micahlaney.com

Brand it:

When you pick up a baseball, you know right off the bat (get it) what company made the ball, if it was made for a particular organization, and what league it is used in. It's white space and a logo, that's it, because that all you need.

Stitch it all together:

Every design is made up of many individual elements that likely are very different in their appearance and make up. The job of the designer is to take these pieces - a rubber ball, some thread, and a cover - and make a coherent whole that matches the expectations of the customer.

Content is at the core:

A baseball won't go anywhere without the core - a piece so important that information about it is printed on the cover of every ball. Similarly, your design isn't going anywhere without great content at it's core. We saw a recent example at dustincurtis.com and his letter to aa.com. His redesign: fantastic. Without the core functionality of the site: pointless.