Which means that the Tumblr in-dash views are probably exponentially higher.
Update: the tumblr notes for this post are up to:
While the YouTube video:
mememolly has a great rule for shooting web video: compose your shot so that it’ll make a great gif.
If a meme (in the broadest sense of an ‘idea’) lends itself to translation from one format (YouTube video) to another (Tumblr gif, reddit image macro) it increases its range of possible host platforms.
The more commonly accepted formats there are on a platform, the greater the range of possible memes + expressions.
It’s why I’m ultimately bullish on Vine as “Twitter video” and why I love the rise of the “viral” text post on tumblr. Both widen the paradigm of possible commonly accepted expression within communities.